How To Be Semantically Smart

EAT Experience, Authority, Trust Google is the big search engine. Recently Google has changed the way it searches your content, especially on your web page. What worked last year does not serve you well now. Your landing page is the base of how people and search engines perceive you and your business. What s on you landing page? You need breadth and depth in your content so you resonate with what your audience is looking for. Show your experience through regular and consistent content. Build your authority by referencing other authorities in your field. If you do this regularly search will begin to see you as an authority as well. Your consistency in giving your audience a rich experience, with depth of content and links, and a consistent tone and message across all platforms will develop trust with your readers and with search. You create a double bonus for your brand. It s not a Popular Keyword As a business you need to trust the people who are actually looking for what you offer.
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