Tuesday, July 29, 2014

Midweek Zap – What’s Your Worth? Business finance.


Wednesday , July 23, Noon PT/ 3 PM ET What s Your Worth Finance consultant +Stephanie Sims brings her investment banker experience to business. She has developed a tool Finance-Ability to help business owners know their worth.If you don t know how to think about creating a business plan or even a budget for your business, this is a do not miss event.She’ll be answering questions and giving tips on getting building your business financial knowledge.Responding Yes or Maybe will set a reminder so you can catch the replay.)*Hashtag: #MWZ * Please use for your tweets and when sharing out the show.Like the topic? Know someone that will enjoy it? Invite your friends!About Stephanie:TaglineRecovering investment banker, champion of business owners, lover of the written word, wife of a Frenchman, mom of threeIntroductionAs a small business owner, you probably don t want to hear about finance until you absolutely have to.Do any one of these sound like you?You’re wondering what you need to
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Sunday, July 20, 2014

Sunday Side – What do you feel?


Sentiment and Google Search Theory Google wants to know your feelings. Did you know that? Google calls it sentiment analysis. If you are way into it you can read Google s explanation. After Facebook s revelation of their emotional contagion experiment expect more sentiment fiddling. David Amerland semantic search spokesperson wrote about the ramifications in an article Sentiment Analysis in Semantic Search earlier this week. Google, The Research Foundation Of The State University Of New York, and Microsoft have all entered the quest for sentiment and opinion mining. Right now, sentiment analysis is hard to do and predictive search at this time is only able to truly search for two of four variables. What does this mean for you? Comments now really matter, says David Amerland. And You want your comments to be positive. Because in semantic search reputation and authority are driven by positive comments. More importantly You want to create content that drives positive comments and sen
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Sunday, July 13, 2014

Sunday Side – Find Your Target Market


A Good Way Find Your Target Market The best way to develop relationships on Google+ is to start conversations with people. You can search hashtags (#Your Target Market) to find interesting posts by people who may be your prospects. You can find a treasure trove of people by exploring Google+ Communities. On the left of your profile go to Communities. Click on Communities. At the top of the Communities page you ll find to tabs: All Communities and Recommended For You. Go to Recommended For You. Find a community that is likely to involve members of your target market. Click on the community to investigate. On the left column of the community description you ll see Members. Click on See All.
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Wednesday, July 9, 2014

Your Business Persona – Manage Your Life


Create Balance Between Business and Personal You re business is not your life. It is part of your life. Learn to discern what activities are for profit and what activities are for engagement on Google+. Plan to outsource. Manage time for personal activities with friends and family so you don t burn out. Sandra Watson has owned an operated five businesses. Her experience has taught her strategies for success. Wed, Jul 9, 12:00 PM 12:40 PM Hangouts On Air Guest +Sandra Watson owned and managed three different businesses, not counting her current one on Google+. Your Google+ persona whether on your profile or your business page is a representation of your business. Sandra brings tips and strategies to maximize your business persona. 0:34 Introduction 1:48 Similarity between online business and brick and mortar 2:58 Business practice is the same online 3:48 The ability to reach the whole world 4:05 The world is your community 5:05 To concentrate on what others are doing is to lose sight
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Sunday, July 6, 2014

Sunday Side – Hangouts for Business


Go From A Friendly Chat to Professional Production If you are in business and on Google+ you may be considering Hangouts On Air (HOAs) as a way to build your brand presence. You are right! HOAs are a very strong way to engage and to build trust. A live event with guests is a way to provide information and a touch of fun for your guests and your audience. If you ve been on Google+ for a while you may have had chats under the green quote button with friends and business associates. A Business Hangout On Air Is A Production Going live isn t for everyone. If you are comfortable with that concept, you need to know the work entailed in putting a show together Before you jump in and start your Hangout On Air, be ready to make a commitment to doing a professional show. Whether you do one show, a set of shows, or decide to hold an ongoing series be aware of the time and commitment it takes to put everything together. If you have guests on your show you will be spending time with them before, g
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