Communicate! Framing Authority and Trust

Watch the Midweek Zap here: +Alexandra Riecke-Gonzales communication authority talks about the how, why, and what of communication. What is important about your message? Does how you say it make a difference? Who are you talking to?  What is framing? Be yourself even in your business. 0:20 Introduction 1:13 Framing what it means and why it is important 1:46 How you construct your message : components 2:00 How the receiver receives your message 2:39 How to frame and how does audience react 3:01 Business importance 4:10 Importance of phrasing, sentence structure, and words you choose 4:33 Tone is important for audience perception of you 5:24 Different frames for different platforms and your website 6:11 Example of difference between FaceBook and LinkedIn and context 9:59 Importance of consistency in message and tone of voice 11:21 Zebra tattoo distinction: we are all unique 13:24 Be yourself: show your individual striping 13:46 Practice differentiation through original content 14:57 F
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