Be Yourself Midweek Zap from Z guest Phil Bowyer talks about Breaking the Rules on Google+ for online marketers. Be yourself is the best way to get yourself across. Forget buzzwords like transparency authenticity. If you try to act authentic, you are doing the opposite. And, worse, you come across as not authentic at all. Watch the video for other tips.
http://actationnow.com/start/break-the-rules-on-google-plus/
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